Program Development

At Stamberger Outreach, we have the experience and expertise to create new public-facing education and outreach programs from the ground up. We prioritize community listening and market research to ensure that programs meet community interests and needs. We work with clients to offer customized services ranging from individual program components to “turn-key” programs complete with implementation instructions, outreach materials, and evaluation guides.

Our program focus areas typically include stormwater management, toxics/pesticide reduction, riparian planting, native plant landscaping, and invasive weed removal.  Our programs typically include community needs assessment to help identify program elements likely to be successful and meet community needs. Jamie Stamberger has developed a downspout disconnection program, rain garden grants program, stormwater management for challenging sites program (Stormwater Stars), three riparian planting programs for streamside property owners, and a healthy streams visits program focused on reducing pesticide use and increasing native plants in the landscape.  All programs include a public survey component to evaluate long term behavior change and program effectiveness. 

Examples of our program design work include:

  • Our Land. Our Water.  Public Education Program for Riparian Property Owners | King Conservation District, Washington State (2016-2018) King Conservation District contracted with Stamberger Outreach to lead development of the Our Land. Our Water. program with the goal of increasing riparian enhancement projects on private property.  Jamie Stamberger created a full suite of program tools and guidance documents that will allow KCD staff to implement and evaluate the program.  Jamie designed the program to respond to participant feedback and employ Community Based Social Marketing (CBSM) techniques.  The program includes a workshop presentation and teaching guide for residents, how-to fact sheets for desired practices, and recommendations for incentives and ongoing support for participants.  Jamie created the workshop presentation and collated and created new educational materials.  The suite of documents also includes a report on existing local social science research, a social marketing strategy, a step-by-step program implementation guide, program branding and marketing components (name, logo, tagline, etc.), evaluation tools and an evaluation methodology. See program logo and marketing elements here through a subcontract with graphic designer Wendy Stamberger of The Stamberger Company.

Project tasks included:

  • Monthly update and meetings and presentations with clients
  • Secondary research, developed existing research report on watershed health behaviors, barriers, opportunities in the Puget Sound area
  • Developed workshop presentation and teaching guide
  • Collated existing suitable education materials and created new materials as needed for workshops
  • Created social marketing strategy, and program marketing and outreach plan
  • Created full program evaluation plan including pledge forms and survey tools, evaluation methodologies, data analysis guide, and sample report
  • Created program name, logo, and tagline, marketing materials and branding (Wendy Stamberger)
  • Tested program with residents, interviewed residents for feedback, made program adjustments
  • Presented project to local jurisdictional stakeholders
  • Healthy Streams Program | City of Gresham, Oregon (2010-2012) Jamie Stamberger co-developed (with Keri Handaly), implemented, and evaluated this largely grant-funded program as an employee of the City of Gresham Watershed Division.  The goal of the program was to engage residents in behaviors that would improve watershed health throughout the city, using a menu of services (incentives) approach such that there was something that suited every interest and property (i.e. helped overcome most barriers).  The menu of incentives included: $200 rain garden grants and free technical assistance visits, free downspout disconnection parts and labor, free large long lived native trees, free healthy home and garden visits, and free public workshops.  Incentives at home visits included: personally-tailored educational information, natural gardening product coupons, compost bins, native plants, bird houses, and bee nesting blocks.  The program was offered in specific neighborhoods determined to be most suitable for rain gardens and downspout disconnections.  The program also served as a study to investigate how much saturation of program participation (a social marketing concept) was possible in a neighborhood over time.  Jamie developed and implemented the program plan, coordinated implementation, and evaluated the program to determine effectiveness and saturation.    

Program tasks included:

  • Grant writing and reporting to fund program
  • Communications (outreach materials design, mass mailings, web content, social media)
  • Hire, train, and supervise AmeriCorps volunteers and temporary staff
  • Partnership development with schools, community organizations, nonprofits
  • Research design for participation saturation study
  • Develop and coordinate incentive programs including: Healthy Home and Garden visits, rain garden grants program, and downspout disconnection program
  • Coordinate with building department to develop safety and permit requirements for residential and commercial stormwater retrofits
  • Produce the City of Gresham rain garden and downspout disconnection how-to guides
  • Train staff to conduct downspout disconnection and rain garden safety assessments
  • Design and install public demonstration projects (rain gardens, native plant landscapes, rain water harvesting) in each focus neighborhood and a self-guided tour map of projects
  • Plan and implement block parties in each neighborhood
  • Lead a door-to-door canvass effort in each neighborhood
  • Prepare and lead workshops and project tours in each neighborhood
  • Develop program evaluation tools including pledge forms and surveys
  • Evaluate program including data analysis and long-term behavior follow up surveys

Program Metrics:

  • 562 program participants 
  • Saturation evaluation: achieved more than 30% participation in two of three study neighborhoods
  • Behavior change survey: 49% of participants reduced or eliminated pesticide and fertilizer use after program
  • 57 community events (1310 estimated total contacts)
  • Technical assistance visits to 161 homes  
  • 1247 native plants, 97 compost bins, and 124 habitat structures provided as incentives
  • 1029 pledged watershed health behaviors
  • 433 downspout disconnection assessments, 63 homes disconnected 
  • 11, $200 residential rain garden grants awarded    
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